Freelance design studio, Portland, Maine
Twelve years in agencies, now on my own. I build the identity first, then draw the labels, posters and menus that carry it out into the world.
Hi, I'm Theo. I design brands you can hold.


Services
What I do, and when in a project it happens
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01.
Brand identity and logo systems
A logo, a colour palette, type and print-ready artwork, plus the rules that keep it looking the same on a can, a van and an invoice.
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02.
Labels and packaging
Can labels, coffee bags and boxes for breweries and food makers, drawn to the printer's spec.
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03.
Posters, menus and signage
Festival posters, menu boards, window vinyl and shop signage that pick the identity up and run with it.
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04.
Brand guidelines
A short document your team can follow: what to use, where, and what not to do with it.
Selected work
Can labels, a coffee rebrand and a festival poster series




Twelve years in agencies, one studio of my own
- Experience
- 12 years in agencies
- Packages
- Brand identity from $4,500
- Booking
- About six weeks out

What a project looks like
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01.
Discovery workshop
Half a day with you and your team: the brand as it stands, who you are selling to, and where you are stuck.
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02.
Brand identity
Logo system, colour, type, artwork and the guidelines for using all of it.
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03.
Labels and packaging
Can labels, bags and boxes for craft breweries and food makers, drawn to the printer's spec.
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04.
Print and signage
Posters, menus, window vinyl and shop signage, supplied print-ready.
get in touch

Our labels finally look like they come from one roastery. Theo drew a system the whole team can use, and the printer got files that needed nothing fixed.
Marta Reyes
Founder, coffee roastery
Tell me what you are making and where it is stuck. hello@example.com