Freelance design studio, Portland, Maine

Twelve years in agencies, now on my own. I build the identity first, then draw the labels, posters and menus that carry it out into the world.

Hi, I'm Theo. I design brands you can hold.

Based in

Portland, Maine

Theo Marchetti sitting on a stool in the studio with printed work in his hands
Labels, business cards, a folded poster and swatch cards laid out on an amber background

Services

What I do, and when in a project it happens

  • 01.

    Brand identity and logo systems

    A logo, a colour palette, type and print-ready artwork, plus the rules that keep it looking the same on a can, a van and an invoice.

  • 02.

    Labels and packaging

    Can labels, coffee bags and boxes for breweries and food makers, drawn to the printer's spec.

  • 03.

    Posters, menus and signage

    Festival posters, menu boards, window vinyl and shop signage that pick the identity up and run with it.

  • 04.

    Brand guidelines

    A short document your team can follow: what to use, where, and what not to do with it.

Selected work

Can labels, a coffee rebrand and a festival poster series

Four brewery cans with illustrated labels lined up on a light background
Can label system Craft brewery
Three kraft and cream coffee bags with geometric labels on a pale concrete surface
Coffee roaster rebrand Identity and packaging
Screen-printed festival posters pinned in a grid on a pale wall
Festival poster series Print
A printed menu board and hand-painted sign on a cafe wall
Menus and signage Cafe

Twelve years in agencies, one studio of my own

Experience
12 years in agencies
Packages
Brand identity from $4,500
Booking
About six weeks out
The Maine coast at dusk, granite headland and calm water under a pink sky

What a project looks like

  • 01.

    Discovery workshop

    Half a day with you and your team: the brand as it stands, who you are selling to, and where you are stuck.

    Paid half-day
  • 02.

    Brand identity

    Logo system, colour, type, artwork and the guidelines for using all of it.

    From $4,500
  • 03.

    Labels and packaging

    Can labels, bags and boxes for craft breweries and food makers, drawn to the printer's spec.

    Quoted per project
  • 04.

    Print and signage

    Posters, menus, window vinyl and shop signage, supplied print-ready.

    Quoted per project

get in touch

Marta Reyes, half lit against a dark background

Our labels finally look like they come from one roastery. Theo drew a system the whole team can use, and the printer got files that needed nothing fixed.

Marta Reyes
Founder, coffee roastery

Tell me what you are making and where it is stuck. hello@example.com